The bundle is making a comeback
Business InsiderMay 05
Disney and Warner Bros. to Launch Hulu, Max Bundle Service
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The Facts
Disney and Warner Bros. Discovery announced the upcoming launch of a new streaming package that bundles Disney+, Hulu, and Max. Starting this summer, customers can purchase the bundle through any three of the platforms.
The bundle, which will be one price, will include Disney-owned content such as Marvel, Star Wars, Pixar, FX, and ABC with Warner Bros.-owned HBO, HGTV, the Food Network, and the Discovery channel, among other content.
The Spin
Narrative A
Companies like Disney and Warner Bros. need to enter the bundling game not only to compete with Netflix and boost profits for shareholders, but also to appeal to customers. People are becoming very picky when deciding what to watch, which is why this move will give them access to various popular content all for one price.
Narrative B
While it may seem like Disney is lagging behind Amazon Prime Video and Netflix, it is still one of the Big Three streaming monopolies with a stranglehold on production. With Amazon's monopoly on distribution and Netflix's power over employment, these corporations are together preventing any smaller content company from ever competing in the market.